These are the tools I'm currently using to run this whole thing. I'll add to it and take things off it as I go - this is just where it stands right now.
I publish what it all costs me in my monthly numbers post.
I use this for the newsletter, the website, and every landing page. It's the one thing I'd pay for on day one if I started again.
I use this to edit the videos and make the thumbnails. Not the most powerful editor going, but I can actually use it.
I use this for keyword research and to see how my videos are actually doing. I'm on the free version, and honestly it's all you need starting out. (The Google Chrome extension is great too)
The beehiiv, ElevenLabs, and VidIQ links are affiliate links, so I get a small cut if you sign up through them. The rest aren't. I pay for all of these myself either way, and I've only used affiliate links for tools I'd recommend if they paid me nothing.